Technological advancement has brought several improvements to our everyday life. The same happened with companies, which could become more agile, lean and effective. Find out more about the benefits of technology for businesses in this article.
The benefits of technology applied in companies have made business faster, thus accelerating decision making and organizational change. In this way, we can safely say that any company needs technology to survive, to a greater or lesser extent.
In this post, we will explain about 12 benefits of technology, which bring to the management of organizations, in addition to showing some technological tools that can help your company. So continue reading to check! What are the benefits of technology for organizations?
There are a huge amount of advantages linked to the use of good technologies. They enable a more modern, accurate and agile business, and ensure that employees have better careers and that customers are better served. In other words, it generates benefits for all stakeholders, including stakeholders. See, now, these benefits of technology!1. Cost reduction
Cost reduction is a constant concern of corporations in any sector of operation. After all, the increase in revenues will not bring a good profit if expenses continue to rise.
Technology helps a lot in the organization of finances, giving more visibility to all company spending. With this, it is possible to check in which areas it is feasible to cut excesses and reallocate resources.
A good financial management system allows the identification of excessive spending on raw materials and the visualization of waste.
The automation of tasks is a consequence of the implementation of the technology and also an aid to the economy of the company.2. Increased productivity
Improving productivity is one of the challenges for the entrepreneur, who always seeks ways to increase the revenue obtained. As productivity increases, it becomes possible to deliver more with the same resource base (or even with less).
Technology brings great gains in this aspect, reducing or even eliminating the need for manual controls. In addition, it can also standardize processes, ensuring that the standard deviation of workflows is minimal.
This reduces the incidence of errors or the need for rework, thus reducing production time. Professionals also benefit because they can experience more security throughout the day and make more accurate deliveries.3. Process optimization and automation
Repetitive tasks also affect employee engagement. By performing more challenging jobs, they can help the company by demonstrating other skills.
Process automation, in addition to making work faster and more efficient, frees employees to more strategic tasks that require reasoning, allowing a better use of human capital.4. Increased quality control
Machines are less prone to error than the human brain. Especially in large-scale production activities, the use of technology is essential to maintain quality control of items.
When we deal with customer service, good software is able to organize and manage information, giving a complete picture of the consumer history and allowing a more personalized and satisfactory service.
In addition, the technology facilitates the analysis of large volumes of data, in order to identify bottlenecks that need correction. Thus, step by step, it becomes possible to improve and deliver consistent results.5. Improved talent management
The use of a software is able to automate the entire management of people of a company, from the control of the income of sellers (achievement of goals, average ticket and financial return) to the administration of the skills and skills of employees.
Thus, with this technology, it is possible to make contracts more focused on the corporate objective, monitor performance and maintain good compensation practices, optimizing hr work and bringing return to the organization.
This has a number of positive implications for people management. It becomes possible, for example, to retain a greater number of talents, increase loyalty to the enterprise and reduce the absenteeism of the teams. So everyone, including talents, wins.6. Optimisation of daily decision-making
Throughout the day, managers make a huge amount of decisions. Some of these decisions are commonplace, but others are crucial to the success of the business —such as how much to produce from a particular product and how much to price it.
Every time a decision is made, a margin of error is assumed. The point is: if this margin is too small, it is likely that the manager is right and that his decision generates competitive advantage.
Fortunately, good technologies provide more information to managers, thus ensuring that they have enough data to reduce the margin of error and make more accurate decisions. This has a major impact on the health of the business as well as its longevity.7. Improving internal communication
Within the establishment, communication is a powerful ally. So, as professionals and leaders communicate well, they can work with joint alignment and adherence to the company’s goals. Without it, there is a great risk of failure.
Good technology serves as a powerful communication channel, which generates fluidity to what is said and takes the message from the sender to the receiver. If there is no good internal communication channel, even if your interlocutors are engaged, there will be problems.
In addition, another important point is that technology facilitates communication both horizontally (between colleagues who work, who are usually at the same level) and vertically (between leaders/superiors and leaders). Thus, everyone benefits.8. Customer touchpoint optimization
There are many points of contact between customer and a company. For example, when he receives an after-sales email, he visits his social network or effectively buys at the cashier. Each point of contact must be pleasant, fluid and accurate.
However, without technology, this is impossible. The customer experience would be more stuck, full of “bottlenecks” that could affect your well-being and mood. After-sales would also be precarious, given the lack of technological capacity to process and solve existing problems.
On the other hand, the correct use of technology ensures a better experience. The client then becomes more satisfied with the company, and can even act as a promoter of the brand, recommending it to friends, family and co-workers.9. Sales force growth
Selling activity is the essence of any private business. That is, if a company does not sell its goods/services, it cannot meet the latent demands in the market. The point is, it’s not always easy to sell, sometimes it’s very difficult.
In this case, technology presents itself as a great ally, offering end-to-end solutions. The manager can, for example, rely on software that analyzes your sales data to identify potential “bottlenecks” and suggest specific improvements. This is one of the great benefits of technology in the sales area.
In addition, you can rely on the technology to monitor the performance of each of the sellers, evaluating their daily metrics. This is useful for identifying weaknesses to fix, as well as setting up more effective sales teams.10. Promotes more daily mobility
The current business world is constantly on the move. Many stores already operate in home office, customers buy over the internet and negotiations are closed by chat. This means that companies can no longer “take root”; need to be mobile.
Again, the technology offers a wide variety of solutions. Many software uses so-called cloud computing, allowing you to access your data from anywhere through the cloud—you just need a good internet connection for that.
Therefore, a manager does not need to be within the company to analyze performance data from its sales team. You can do this from home and access such information from your personal smartphone through software that operates in the cloud.11. Subsidizes the process of digital transformation
In recent years, a term that gained prominence was industry 4.0, also known as the fourth industrial revolution. It refers to humanity’s advancement into a digital world, endowed with more connectivity, sophisticated algorithms and intelligent machines.